Archive for September, 2008
Comunicating Entertainment: Movies & Video Games
Probably the main difference between games and movies is the fact that games are interactive, while movies are absorptive. Although both games and movies are experienced based entertainment, these experiences are different in nature. Movies come to you and go into you but you don’t react back to them in order to change them in [...]
In: Marketing Communication · Tagged with: entertainment, marketing communication, movies, video games
Video Games: Branding & Naming
I am a big video games fan, somewhere between a casual and a hardcore gamer, and I think that the video games industry is an extremely interesting industry to be in at this time. I think that, actually, there is no video games industry per se, but rather video games are a part of the [...]
In: Branding · Tagged with: Branding, naming, paul garrison, scott miller, video games
Why Strategic Marketing?
You might wonder why I chose the subject of strategic marketing as the topic for my blog. The idea is that I have a special professional interest in this topic and, in the past years, I have been influenced by a couple of people who are very active in this field. The main influence came [...]
In: Strategic Marketing · Tagged with: marketing, paul garrison, seth godin, strategic marketing
Hello World!
Hello world! I’m finally online, again, after a few months of consideration and advice from my various online and offline friends and after a failed initial attempt (caused by my former hosting provider who managed to lose my initial blog setup and my first two posts, a little while ago). I bid you all welcome to my [...]
In: Personal · Tagged with: Personal
