Archive for January, 2009
Help a Friend to Help Yourself
Last week, Loredana contacted me to tell me about a project she was working on. She told me shortly about her idea, to create a chain of blog posts for one of her clients to help promote their products and services. The idea was a bit strange first time I heard it and I wasn’t [...]
In: Marketing Communication, Online Marketing, Personal · Tagged with: kdo.ro, Loredana, online marketing, online promotion
Journalists vs PR
From Influential Marketing Blog:
What All PR People Should Know About Journalists
Your BS is obvious.
Timing trumps all.
Reputation matters.
Features are not as important as an angle.
Speed and contactability can make a difference.
Peer pitching works.
and
What All Journalists Should Know About PR People
Our own client’s time isn’t always yours.
Sometimes we have to dump you for a better offer too.
Cancellations [...]
In: Marketing Communication · Tagged with: 451 Marketing, Influential Marketing Blog, journalists, PR
Doru Panaitescu: Online Intelligence 2009
An excellent overview of the Romanian online advertising market:
“In 1997-1999, those who were good at doing things on the Internet could be counted on your own fingers. Their focus was clearly on connectivity. In 2003-2004, the online advertising market started to matter. Back then, there were also a few people that were good at this, [...]
In: Advertising, Online Marketing · Tagged with: Doru Panaitescu, online advertising, online intelligence, online marketing
The T-Mobile Dance
no comment…
In: Viral Marketing · Tagged with: dance, T-Mobile, Viral Marketing
Farewell Steve Jobs?
TheNextWeb recently published a piece that explores the implications of Steve Jobs stepping down from Apple’s steer, even if just temporarily, as Steve Jobs announced recently in an internal email. TheNextWeb’s theory states that this is just the first step in what will actually be in fact an actual change of top leadership at Apple.
Haunted [...]
In: Branding, Leadership · Tagged with: Apple, Leadership, Steve Jobs, TheNextWeb
Without Plastic It Would Be Fantastic
Via Andrei Chirica, a Salvati Delta (Save the Danube Delta) viral campaign:
In: Viral Marketing · Tagged with: Andrei Chirica, Salvati Delta, Viral Marketing
Times – Top 10 TV Ads of 2008
Via IQads Blog, who published the Times Magazine Top 10 Viral Videos of 2008, and because I already gave you a top of viral videos, I decided to give you the Times Magazine Top 10 TV Ads of 2008:
#1 T-Mobile’s NBA Series
#2 Fed-Ex’s Horror Flick
#3 Nike’s Fate
#4 Apple’s I’m a PC
#5 AT&T’s Scorsese
#6 Old Spice’s [...]
In: Advertising · Tagged with: Advertising, IQads, Times Magazine, Top 10 TV Ads 2008
Top 36+1 Viral Videos of 2008
Via TheNextWeb.org: On Monday, Upload Cinema presented their fine selection of last year’s best viral videos. You can see the top 10 below and the rest on the TheNextWeb.org page:
1. Manking Is No Island (by JASON VAN GENDEREN)
2. Wassup 2000 (by DOOMWITHBOOM)
3. Wassup 2008 (by 60FRAMES)
4. Yes We Can (by WECAN08)
5. Fitna De Movie (by [...]
In: Events, Viral Marketing
History of the Internet
“History of the Internet” is an animated documentary explaining the inventions from time-sharing to filesharing, from Arpanet to Internet. The history is told using the PICOL icons on picol.org , which are available for download soon. On blog.picol.org you can get news about this project. You can see the credits for this movie on lonja.de/motion/mo_history_internet.html [...]
In: Others · Tagged with: arpanet, history of the internet, Internet, picol.org
Top 100 Marketers of 2008
Invesp Consulting has recently published their top 100 Marketers of 2008 list. Split into three categories (1-10, 11-49, 50-100), the top tries to bring forth the most influential names of last year’s online marketing industry. I will no go into too many details about this top, you can find more information about how it was [...]
In: Leadership · Tagged with: Invesp Consulting, Leadership, Top 100 Marketers of 2008
