Comments on: Emotional vs. Rational Buying Behavior http://www.secareanu.ro/2009/01/03/emotional-vs-rational-buying-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=emotional-vs-rational-buying-behavior Strategic Marketing & Business Development Thu, 08 Dec 2011 07:44:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Loredana http://www.secareanu.ro/2009/01/03/emotional-vs-rational-buying-behavior/comment-page-1/#comment-287 Loredana Sat, 03 Jan 2009 13:52:49 +0000 http://www.secareanu.ro/?p=407#comment-287 Some will argue that it's all about marketing: you purchase a brand, you are trendy. For instance, let's have a look at Lego: it has been shown that there is a different toy manufacturer that creates better products than Lego, and at a more competitive price/quality ratio. However, almost anyone wants to buy and/or receive Lego. Some will argue that it’s all about marketing: you purchase a brand, you are trendy.

For instance, let’s have a look at Lego: it has been shown that there is a different toy manufacturer that creates better products than Lego, and at a more competitive price/quality ratio. However, almost anyone wants to buy and/or receive Lego.

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