Archive for January, 2009
US: Internet Overtakes Newspapers As News Source
I found out today from Bogdan that, in 2008 in United States, the Internet has overtaken newspapers as main source for national and international news. If overall, the Internet is still less used than TV as a news source, the study shows that 59% of the Americans below 30 years of age use the Internet [...]
In: Online Marketing · Tagged with: Internet, news, online advertising, online marketing
10 Advertising Words to Avoid in 2009
Corina found this interesting article on Yahoo Finance News that I think you should consider when writing your marketing texts in 2009: Free Ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. E-mail spam filters are tough [...]
In: Marketing Communication · Tagged with: Advertising, keywords, marketing communication
Customer Satisfaction?
via Seth Godin:
In: Consumer Behavior · Tagged with: Consumer Behavior, customer satisfaction, kids, Nintendo Wii
Emotional vs. Rational Buying Behavior
In my last post I was referring to some of the reasons why Apple is not a exclusivist company anymore, but rather a mainstream one (as mentioned by Wired). Today, I’ve ran into a funny picture that was used as a signature by someone posting on a video games forum. The image reflects exactly the [...]
In: Branding, Consumer Behavior, Positioning · Tagged with: Apple, Consumer Behavior, emotional buying behavior, iPhone, rational buying behavior, smartphone
