Archive for June, 2009
DigiCafe: Advertising 2.0
This week there will be a new session of Digi Cafe, at the usual location in Club Loggia, but this time talking about Advertising 2.0 and the efficiency of online advertising campaigns. During this session, there will also be a prize ceremony for the Advertising 2.0 competition – Best online advertising. The categories explored in [...]
In: Advertising, Events, Online Marketing · Tagged with: Advertising 2.0, DigiCafe
Doru Panaitescu: Online Marketing Course
A couple of months ago I was announcing Doru Panaitescu’s Online Marketing Course, aimed at all those who want to be up to date with the online marketing in Romania in 2009 and beyond. The last session of his course before the summer break will take place next week (June 24-25, 2009) at the IAA [...]
In: Online Marketing · Tagged with: Doru Panaitescu, online marketing course
REALITATEA.NET & Intel Found the Oldest Laptop in Romania
REALITATEA.NET & Intel Romania ran a promo campaign with the objective to find the oldest laptop in Romania, in sync with Intel’s global campaign of finding the oldest laptop in the world. After 30 days of search and after more than 465 entries in the contest, the oldest (working) laptop in Romania and one of [...]
In: Others · Tagged with: Intel, oldest laptop, Realitatea.net
Romania: Internet & Mobile Market Size
One of the most important questions that investors or business managers ask about when a new venture or a business opportunity is about to be launched is the question about the market size. How big is your projected market size? Most of the times, this question is quite tricky, because there’s a huge difference between [...]
In: Mobile Marketing, Online Marketing · Tagged with: internet market size, mobile market size, Romania
IAB Europe: Online Advertising Market Size in Europe 2008
I was talking a little while ago about the size of the Romanian advertising market in 2008 and the numbers that IAB Romania, together with PwC, released recently in their ROADS study. I was wondering then what was the size of the online advertising market that the IAB study did not catch for Romania and [...]
In: Advertising, Online Marketing · Tagged with: IAB Europe, market size, online advertising, online advertising market, PWC, search marketing, SEM
Cisco: Video – Majority of Consumer IP Traffic by 2013
The future’s bright. The future is video. Or at least that’s what Cisco estimated that will happen by 2013 in their Visual Network Index 2008-2013 white paper that was published the other day. They also estimated that the amount of IP traffic will reach two thirds of a zettabyte (1 zettabyte = 1 trillion gigabytes) [...]
In: WebTV · Tagged with: Cisco, video ip traffic, Visual Network Index
The 6 Months, Free MBA
How does this sound if you are a young professional aiming to be a successful entrepreneur or business person: a six months, free MBA. Taking into account the current MBA market, it appears to be something not far from utopia, because MBA programs are usually at least one year long and cost tens of thousands [...]
In: Education · Tagged with: free MBA, samba, seth godin, Six Month MBA
The Value of Social Networks in 2009
TechCrunch has just released their 2009 estimated value of the most important social networks around the globe, based on the model they used in 2008 for the same purpose and based on the idea that “users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those [...]
In: Social Media · Tagged with: Bebo, Facebook, LinkedIn, MySpace, social networks 2009, TechCrunch, twitter, value of social networks
Romanian Online Advertising Market in 2008
IAB Romania has recently released the numbers for the ROADS study (Romanian Online Advertising Study) done together with PricewaterhouseCoopers in order to get an official and industry recognized figure for the size of the Romanian online advertising market. Thus, based on the research done, 2008 has brought an online advertising market volume of 72.4 mil [...]
In: Advertising, Online Marketing · Tagged with: google, IAB, online advertising, PricewaterhouseCoopers, ROADS, Romania
YouTube on TV
YouTube, the most popular video portal currently (with Hulu breathing down its neck), has recently launched its WebTV version available for TV sets or computer monitors. While not a huge innovation, but rather a redesign of its standard web interface into a Flash based multimedia tool, YouTube XL does though look and feel like a [...]
In: WebTV · Tagged with: Hulu, Hulu Desktop, interactive video, WebTV, YouTube, YouTube XL
