Archive for July 15, 2009
How Teenagers Consume Media
Matthew Robson, a 15 year old intern for Morgan Stanley Bank, caused quite a stir in the media and advertising industries when the bank published his internship research report. Matthew described the consumer behavior of his teenage friends, shocking everybody, from investors to media professionals, with the clarity and the determination of his statements. I [...]
Posted on July 15, 2009 at 2:13 pm by Daniel · Permalink
· One Comment
In: Consumer Behavior · Tagged with: Consumer Behavior, Matthew Robson, Media, Morgan Stanley, Teenagers
In: Consumer Behavior · Tagged with: Consumer Behavior, Matthew Robson, Media, Morgan Stanley, Teenagers
