Archive for 2009
US Online Video Ads Growing
Online video advertising is still a small percentage of the total online advertising expenditure in US, an eMarketer study shows, and even a smaller percentage of TV advertising expenditure. However, the good news is that video advertising is growing and will increase its proportion in comparison with both total online, as well as TV advertising. [...]
In: Advertising, Online Marketing · Tagged with: eMarketer, online video ads
Web Site Story
http://www.collegehumor.com/video:1913584
In: Others · Tagged with: collegehumour.com, Web Site Story
What’s Next in Marketing & Advertising 2009
What’s Next in Marketing & Advertising 2009, in Paul Isakson’s vision: The future of marketing is collaborative The future of marketing is generous The future of marketing is experimental The future of marketing is helpful The future of marketing is playful The future of marketing is personal The future of marketing is honest The future [...]
In: Advertising, Strategic Marketing · Tagged with: Advertising Paul Isakson, marketing
Microsoft & Yahoo! Sign Search Deal
Yesterday, Microsoft & Yahoo! officially announced their search deal in which Microsoft will benefit from the Yahoo! search technology to improve its own, while, in turn, Yahoo! will run its own searches through Microsoft’s Bling search engine. In the same time, Yahoo! will become the search engine sales force of both companies. What this means is [...]
In: Online Marketing · Tagged with: Carol Bartz, google, Jerry Yang, Microsoft, search engine market, Yahoo!
Coke Live Peninsula: Tg Mures 2009
And there it was, this past weekend, Coke Live Peninsula, Tg Mures 2009:
In: Events, Personal · Tagged with: Coke Live Peninsula, Iris, Nine Inch Nails, Tg Mures, The Prodigy, Timpuri Noi
Why People Go Online
According to Ruder Finn, in the second quarter of 2009, 100% of US Internet users that they surveyed went online to pass time. The other top destinations were education, connecting with others, research and sharing. Ironically, among the least common intentions of Internet users going online were making a purchase, managing finances, comparison shopping or [...]
In: Consumer Behavior, Online Marketing · Tagged with: Consumer Behavior, eMarketer, Internet users, people online, Ruder Finn
How Teenagers Consume Media
Matthew Robson, a 15 year old intern for Morgan Stanley Bank, caused quite a stir in the media and advertising industries when the bank published his internship research report. Matthew described the consumer behavior of his teenage friends, shocking everybody, from investors to media professionals, with the clarity and the determination of his statements. I [...]
In: Consumer Behavior · Tagged with: Consumer Behavior, Matthew Robson, Media, Morgan Stanley, Teenagers
What People Trust on the Internet
I was reading earlier today a post written by Seth Godin about the CPM gap and how advertisers are pushing for interruption advertising (through display advertising, mainly), when they should be aiming for building online communities in which advertising is integrated with the needs and wants of those communities, where “attendance is a choice [made] [...]
In: Online Marketing, Strategic Marketing · Tagged with: Ionut Oprea, seth godin, Trust on the internet
How Much Is a Petabyte?
How much is a petabyte? (via Mozy.com)
In: Others · Tagged with: Mozy.com, petabyte
Free by Chris Anderson
FREE (full book) by Chris Anderson
In: Business Development · Tagged with: Chris Anderson, Free, Wired
