Archive for the ‘Advertising’ Category
Google Chrome’s New Ad
Via TheNextWeb.
In: Advertising · Tagged with: Advertising, chrome, google
US Online Video Ads Growing
Online video advertising is still a small percentage of the total online advertising expenditure in US, an eMarketer study shows, and even a smaller percentage of TV advertising expenditure. However, the good news is that video advertising is growing and will increase its proportion in comparison with both total online, as well as TV advertising.
However, [...]
In: Advertising, Online Marketing · Tagged with: eMarketer, online video ads
What’s Next in Marketing & Advertising 2009
What’s Next in Marketing & Advertising 2009, in Paul Isakson’s vision:
The future of marketing is collaborative
The future of marketing is generous
The future of marketing is experimental
The future of marketing is helpful
The future of marketing is playful
The future of marketing is personal
The future of marketing is honest
The future of marketing is participatory
What’s Next In Marketing And [...]
In: Advertising, Strategic Marketing · Tagged with: Advertising Paul Isakson, marketing
DigiCafe: Advertising 2.0
This week there will be a new session of Digi Cafe, at the usual location in Club Loggia, but this time talking about Advertising 2.0 and the efficiency of online advertising campaigns.
During this session, there will also be a prize ceremony for the Advertising 2.0 competition – Best online advertising. The categories explored in this [...]
In: Advertising, Events, Online Marketing · Tagged with: Advertising 2.0, DigiCafe
IAB Europe: Online Advertising Market Size in Europe 2008
I was talking a little while ago about the size of the Romanian advertising market in 2008 and the numbers that IAB Romania, together with PwC, released recently in their ROADS study. I was wondering then what was the size of the online advertising market that the IAB study did not catch for Romania and [...]
In: Advertising, Online Marketing · Tagged with: IAB Europe, market size, online advertising, online advertising market, PWC, search marketing, SEM
Romanian Online Advertising Market in 2008
IAB Romania has recently released the numbers for the ROADS study (Romanian Online Advertising Study) done together with PricewaterhouseCoopers in order to get an official and industry recognized figure for the size of the Romanian online advertising market. Thus, based on the research done, 2008 has brought an online advertising market volume of 72.4 mil [...]
In: Advertising, Online Marketing · Tagged with: google, IAB, online advertising, PricewaterhouseCoopers, ROADS, Romania
Outdoor & Internet 3D Advertising
It’s funny how things work in the Romanian online industry…
Intact Interactive claims to come up with an innovative concept of online 3D advertising for a Renault campaign. Vivi (Octavian Costache) challenges the concept for being over inflated as compared to what the execution really is.
From my own experience, I’ve seen the concept before used in [...]
In: Advertising, Online Marketing · Tagged with: 3D, FICOD, Intact Interactive, Madrid, Octavian Costache, Renault, vivi
Communication Olympics: 9th Edition
Between March 23 and April 16 you can register for the 9th edition of the Communication Olympics, the most important national competition for youth interested in a career in Advertising, Public Relations or Political Communication. The competition is the best opportunity for young aspirants to get noticed by the professionals in the industry, because more [...]
In: Advertising, Events, Marketing Communication, Political Marketing · Tagged with: Advertising, communication olympics, corporate communication, political communication, Public Relations
Microsoft Strikes Back at Apple
Seen on http://www.nytimes.com/:
Update: and a video…
In: Advertising · Tagged with: Apple, Mac, Microsoft, PC
Why Advertising is Failing on the Internet
Good question… Is advertising actually failing on the Internet?
The answer is yes, or at least that’s what Eric Clemons, Professor of Operations and Information Management at Wharton – UPenn, stated in a TechCrunch article, the other day. “The problem is not the medium, the problem is the message, and the fact that it is [...]
In: Advertising, Online Marketing · Tagged with: Advertising, Eric Clemons, online marketing, TechCrunch
