Archive for the ‘Branding’ Category
Discovery Channel Rebranding
Discovery Channel has gone through a process of rebranding, most of the channels that are part of the Discovery network receiving their own personalized logos. The new logos of the main channels will be, starting July 1st, 2009, the following: via Comanescu.
In: Branding · Tagged with: Discovery, rebranding
Obama Bin Laden
Branding yourself as an individual is not an easy thing, the main reason being the fact that you don’t have a choice when it comes to choosing your name. Your parents and their ancestral line are the main influencers on your name and there isn’t much you can do about. While this might not have [...]
In: Branding · Tagged with: Branding, obama, Osama, Personal Branding
Design Concept: iPhone 4G
Would you want it? (via Gizmodo) Yes, I would!
In: Branding · Tagged with: iPhone
Farewell Steve Jobs?
TheNextWeb recently published a piece that explores the implications of Steve Jobs stepping down from Apple’s steer, even if just temporarily, as Steve Jobs announced recently in an internal email. TheNextWeb’s theory states that this is just the first step in what will actually be in fact an actual change of top leadership at Apple. [...]
In: Branding, Leadership · Tagged with: Apple, Leadership, Steve Jobs, TheNextWeb
Emotional vs. Rational Buying Behavior
In my last post I was referring to some of the reasons why Apple is not a exclusivist company anymore, but rather a mainstream one (as mentioned by Wired). Today, I’ve ran into a funny picture that was used as a signature by someone posting on a video games forum. The image reflects exactly the [...]
In: Branding, Consumer Behavior, Positioning · Tagged with: Apple, Consumer Behavior, emotional buying behavior, iPhone, rational buying behavior, smartphone
Apple Going Mainstream
We probably all remember the times when owning an Apple device was something cool that we were dreaming of with a passion (some still do, and I find myself among this last category since I do not own any Apple device, but I desire a few of them). Well, it seems that being an Apple [...]
In: Branding, Strategic Marketing · Tagged with: Apple, lovemark, NextWeb, obama, Wired
Barack Obama: President of the USA
Last night, Barack Obama was elected the 44th President of the United States of America, proving that a fantastic marketing campaign and a powerful brand can break beyond both people’s inherent resistance to change as well as prejudices. There are a lot of marketing lessons to be learnt from Obama’s campaign and I can only wish that politicians [...]
In: Branding, Political Marketing, Strategic Marketing · Tagged with: Barack Obama, Branding, Political Marketing, President, strategic marketing, USA
Origins of Google Chrome’s Logo
From The Next Web: Also seen at Pahomi & Orlando.
In: Branding, Viral Marketing · Tagged with: Branding, chrome, google, logo, orlando, pahomi, Viral Marketing
Okazii.ro: Rebranding and face lift
Recently, Okazii.ro, the largest online auctioning web site in Romania, came out with a new brand imagery, as well as with a new website design (after 8 years, it was due to come in a form or another). While the new web site design (well, part of it at least) looks much cleaner and much [...]
In: Branding, Online Marketing · Tagged with: Branding, ok, okazii, okazii.ro, online auctioning
Video Games: Branding & Naming
I am a big video games fan, somewhere between a casual and a hardcore gamer, and I think that the video games industry is an extremely interesting industry to be in at this time. I think that, actually, there is no video games industry per se, but rather video games are a part of the [...]
In: Branding · Tagged with: Branding, naming, paul garrison, scott miller, video games
