A holistic perception of Romanian business and career issues

“Recently discussing visible changes in Romania with a friend, he made the following comment concerning the country’s development in the course of the last twenty years.  His observation was that during these two decades, there has been in fact very little evolution in most of the country’s infrastructures.  Since 1990, a large number of very local improvements have been made but they are still disconnected from each other, as well as from the larger national, international or global environment.  And no matter their number, if local improvements are not connected to each other, they do not add up to the perception of real collective development.

The common example that most people have experienced directly or through acquaintances concerns the number of private homes and public developments that have sprouted right and left and that are patiently waiting to be connected to the electrical, sewage, water and road system.  These homes and developments are often beautiful and have been sold, but they can neither be accessed nor inhabited for lack of connection to decent infrastructure.”

Source: Alain Cardon/Metasysteme.fr. Read more here.

Via Mihai Stanescu.

Via Mihai Stanescu.

Paul Garrison defines marketing’s purpose in his Exponential Marketing book as being to “sell more stuff, to more people, for more money, more often and more efficiently.” Paul describes the exponential marketing process as having the following steps: destination planning -> value diagnostics -> brand architecture -> fully integrated communications -> performance alignment. If I were to summarize the above definition in one word, this would be performance.

Both coaching and exponential marketing focus on performance. Mihai Stanescu was telling me that business/executive coaching is all about performance and not about reparatory therapy (and a lot of people have the perception that coaching is out there to solve problems not help achieve performance). Paul Garrison was telling his class of marketing students that he never had issues getting a marketing budget from his boss as long as he knew exactly what he wanted to achieve and he had the strategy and tools to achieve that business objective (he was not identifying problems that needed to be solved with that marketing budget, but rather business opportunities). 

Ironically, most companies, in order to achieve performance or during a crisis, focus on cutting costs. Do you see a striking difference in these two approaches to doing business?

The event will explore ways of successfully handling the main challenges that Romanian businesses face from the leader’s behavioral perspective, be it owner, general manager or executive manager. The focus of the seminar will be the link between the leader’s behavior and the company’s evolution on the market it activates on. The event will feature two guest speakers, both of them successful Romanian entrepreneurs who will talk about their business experience.

The event will explore the following main themes (but will not be limited to them):

• What are the specifics of coaching?
• How can you obtain 500% ROI through coaching?
• Workoholism – I have 24 hours available, but I feel that I need a couple more.
• Delegation – How many times do I work for the same money?
• Losing business vision and drive.
• The shortest path to the clients.
• Fear of raising the price.
• Team reporting – what do I do with my people?

The event will be lead by Mihai Stanescu, who is Executive Coach and President of RoCoach, the first Romanian company to offer dedicated coaching services in South-Eastern Europe. Mihai Stanescu is the most experienced Romanian coach and was considered to be the “Best Coach of 2007″ by Business Edu.

The event participation fee is 150 Euro (VAT excluded), sum that will cover not the seminar itself, but one hour of coaching for each participant, based on a schedule agreed upon by both parties. The deadline for event registration is November 5, 2008. For more information about the event and for participation details, please contact Monica Cazan, Associate Coach, monica.cazan[at]coaching.ro, +40 723 525 267.