Archive for the ‘Marketing Communication’ Category
Nokia N97 Comes to Market
Nokia has announced today that it will be shipping the highly expected N97 smart phone (or mobile computer, as Nokia calls it) later this month, in a coordinated launch throughout 75 countries. The device will feature a 3.5″ tilting touchscreen (first one of this type used on a Nokia smart phone) accompanied by a full [...]
In: Marketing Communication, Mobile Marketing · Tagged with: mobile computer, N97, Nokia, Nokia N97, smart phone
Communication Olympics: 9th Edition
Between March 23 and April 16 you can register for the 9th edition of the Communication Olympics, the most important national competition for youth interested in a career in Advertising, Public Relations or Political Communication. The competition is the best opportunity for young aspirants to get noticed by the professionals in the industry, because more [...]
In: Advertising, Events, Marketing Communication, Political Marketing · Tagged with: Advertising, communication olympics, corporate communication, political communication, Public Relations
Help a Friend to Help Yourself
Last week, Loredana contacted me to tell me about a project she was working on. She told me shortly about her idea, to create a chain of blog posts for one of her clients to help promote their products and services. The idea was a bit strange first time I heard it and I wasn’t [...]
In: Marketing Communication, Online Marketing, Personal · Tagged with: kdo.ro, Loredana, online marketing, online promotion
Journalists vs PR
From Influential Marketing Blog:
What All PR People Should Know About Journalists
Your BS is obvious.
Timing trumps all.
Reputation matters.
Features are not as important as an angle.
Speed and contactability can make a difference.
Peer pitching works.
and
What All Journalists Should Know About PR People
Our own client’s time isn’t always yours.
Sometimes we have to dump you for a better offer too.
Cancellations [...]
In: Marketing Communication · Tagged with: 451 Marketing, Influential Marketing Blog, journalists, PR
10 Advertising Words to Avoid in 2009
Corina found this interesting article on Yahoo Finance News that I think you should consider when writing your marketing texts in 2009:
Free
Ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. E-mail spam filters are tough on messages [...]
In: Marketing Communication · Tagged with: Advertising, keywords, marketing communication
Selenis: Most Communication Efficient Banks in Romania
Dragos Dehelean announced yesterday that Selenis released a study in which they explored the usability of the top 20 banks in Romania (based on market share), in terms of their communication features on their corporate web sites. In times of global economic and financial crisis, the study done by Selenis is a pretty good tool to [...]
In: Marketing Communication, Online Marketing, Strategic Marketing · Tagged with: Banking, Designing Websites to Maximize Press Relations, Dragos Dehelean, marketing communication, Nielsen Norman, PR, Public Relations, Selenis
Vodafone CSR: Reciclam.ro
Via Manafu, I’ve found out today about Vodafone’s new CSR campaign: reciclam.ro. Since I think it is a commendable initiative, I’ve decided to support the campagin by placing their banner on my blog as well. I also like the fact that they chose to promote the project mainly in online, using bloggers to spread the [...]
In: Marketing Communication, Online Marketing · Tagged with: Corporate Social Responsibility, csr, manafu, recycle, vodafone
Vodafone: Walking the Talk
A while ago I’ve had an interesting experience as a Vodafone customer, the second biggest mobile operator on the Romanian market. I was called by a customer representative to be offered a new mobile services subscription, in his words, a better and cheaper offer for me as a customer. The person was trying to sell me one [...]
In: Marketing Communication · Tagged with: customer service, marketing communication, vodafone, walk the talk
Comunicating Entertainment: Movies & Video Games
Probably the main difference between games and movies is the fact that games are interactive, while movies are absorptive. Although both games and movies are experienced based entertainment, these experiences are different in nature. Movies come to you and go into you but you don’t react back to them in order to change them in [...]
In: Marketing Communication · Tagged with: entertainment, marketing communication, movies, video games
