Archive for the ‘Consumer Behavior’ Category

Nine Reasons Why Google Search Is Better Than Yahoo!

See the rest of the reasons here.

Posted on October 17, 2009 at 12:33 pm by Daniel · Permalink · One Comment
In: Consumer Behavior, Online Marketing · Tagged with: , ,

Why People Go Online

According to Ruder Finn, in the second quarter of 2009, 100% of US Internet users that they surveyed went online to pass time. The other top destinations were education, connecting with others, research and sharing.
Ironically, among the least common intentions of Internet users going online were making a purchase, managing finances, comparison shopping or joining [...]

How Teenagers Consume Media

Matthew Robson, a 15 year old intern for Morgan Stanley Bank, caused quite a stir in the media and advertising industries when the bank published his internship research report. Matthew described the consumer behavior of his teenage friends, shocking everybody, from investors to media professionals, with the clarity and the determination of his statements.
I won’t [...]

Posted on July 15, 2009 at 2:13 pm by Daniel · Permalink · One Comment
In: Consumer Behavior · Tagged with: , , , ,

When in Doubt, Ask Your Customers

Driving home from work, the other day, I had an interesting customer experience. Close to my home, I stopped at a Mexican Fast Food place because I had no food at home and I didn’t feel like going out for food shopping that evening. Before I could look into the offering and choose what I [...]

Customer Satisfaction?

via Seth Godin:

Posted on January 5, 2009 at 11:17 am by Daniel · Permalink · Leave a comment
In: Consumer Behavior · Tagged with: , , ,

Emotional vs. Rational Buying Behavior

In my last post I was referring to some of the reasons why Apple is not a exclusivist company anymore, but rather a mainstream one (as mentioned by Wired). Today, I’ve ran into a funny picture that was used as a signature by someone posting on a video games forum. The image reflects exactly the [...]