Daniel Secareanu » Non Profit Marketing

Nov 25: International Day for the Elimination of Violence against Women

Daniel — Sat, 29 Nov 2008 09:24:40 +0000

“Women’s activists have marked November 25 as a day against violence since 1981. On December 17, 1999, the United Nations General Assembly designated 25 November as the International Day for the Elimination of Violence Against Women (Resolution 54/134). The UN invited governments, international organizations and NGOs to organize activities designated to raise public awareness of the problem on this day as an international observance. Women around the world are subject to rape, domestic violence and other forms of violence, and the scale and true nature of the issue is often hidden.

This date came from the brutal assassination in 1960, of the three Mirabal sisters, political activists in the Dominican Republic, on orders of Dominican dictator Rafael Trujillo (1930-1961).

There is more information about the history of this day, and UN publications relating to violence against women, at the UN’s Dag Hammarskjöld Library. The UNIFEM (United Nations Development Fund for Women) also has a regular observance of the day, and offers suggestions for others to observe it.” (source: Wikipedia)

I am not sure if this day has been mentioned in any way in Romania in this past week (I’ve been in Madrid, so kind of out of touch with what was going on back home), but I know that Spain has made sure that its people noticed the meaning of November 25 and knew exactly what is was all about. I’ve only noticed the outdoor messages, but I am sure that they had more non profit marketing going on than the metro posters I’ve seen:

Outdoor poster in the Madrid Metro stations saying: "What is happening within a house it doesn't mean it is not happening. Denounce violence. November 25 - International Day for the Elimination of Violence against Women"

Make a Gift on CharityGift.ro

Daniel — Mon, 17 Nov 2008 15:10:16 +0000

Since today was a day focused on non profit marketing, I want to also announce the CharityGift.ro project, a 100% volunteer online project aimed at individual and corporate social responsibility. Designed and developed by Hanson pro bono, CharityGift.ro is an online shop where the sellers (charities or even for profit organizations) can direct all or part of the revenues generated to social causes. By the same token, the buyers also have the opportunity to make a donation to a cause that they want to, by purchasing the products offered for sale.

Bring out your socially responsible inner self and make a gift on CharityGift.ro.

Can You Help? Yes You Can!

Daniel — Mon, 17 Nov 2008 14:49:28 +0000

I just came back from ONG web 2.0 New Media Conference, organized by the Soros Foundation Romania at Novotel Hotel in Bucharest. The conference and the program (blONG.eu) behind it aimed at helping NGO’s become more web 2.0 aware, training several organizations to be able to understand and use the tools that allow for effective and low cost online communication, such as blogs and social networks, for example. The specialists involved in the project funded by the Soros Foundation Romania included well known e-names, such as Iulian Comanescu and Doru Panaitescu.

One of the organizations involved in the ONG web 2.0 program is the Ihtis Association, which has just developed an online marketing campaign meant to help them raise 350,000 Euros needed to build the first Romanian Center for Independent Life. Their message is extremely powerful (I hope it will become viral) and calls every one to action, because each and every one of us can make the effort to donate 1 Euro in order to help them achieve their objective.

if only 350,000 people would donate 1 Euro, the Ihtis Association would be able to construct the first center that aims to help people with physical disabilities live a normal life through autonomy, independence and social integration.

Please send this video to all your friends and family, because I am sure they will be able to make the small donation needed to make the Ihtis Association’s dream come true.

I will donate my 1 Euro today, when will you?