Archive for the ‘Online Marketing’ Category

Nine Reasons Why Google Search Is Better Than Yahoo!

See the rest of the reasons here.

Posted on October 17, 2009 at 12:33 pm by Daniel · Permalink · One Comment
In: Consumer Behavior, Online Marketing · Tagged with: , ,

Content Drives More Web Traffic

UK web analytics company Hitwise recently analyzed the most significant online categories in UK (see graph below) and how their situation changed in the past three years in terms of traffic generated (visits) by each of these categories. Some of these categories have increased their traffic significantly, and as a consequence, the user time spent on [...]

Posted on August 13, 2009 at 2:40 pm by Daniel · Permalink · Leave a comment
In: Business Development, Online Marketing · Tagged with: , , ,

US Online Video Ads Growing

Online video advertising is still a small percentage of the total online advertising expenditure in US, an eMarketer study shows, and even a smaller percentage of TV advertising expenditure. However, the good news is that video advertising is growing and will increase its proportion in comparison with both total online, as well as TV advertising. [...]

Posted on August 11, 2009 at 5:50 pm by Daniel · Permalink · Leave a comment
In: Advertising, Online Marketing · Tagged with: ,

Microsoft & Yahoo! Sign Search Deal

Yesterday, Microsoft & Yahoo! officially announced their search deal in which Microsoft will benefit from the Yahoo! search technology to improve its own, while, in turn, Yahoo! will run its own searches through Microsoft’s Bling search engine. In the same time, Yahoo! will become the search engine sales force of both companies. What this means is [...]

Posted on July 30, 2009 at 10:47 am by Daniel · Permalink · Leave a comment
In: Online Marketing · Tagged with: , , , , ,

Why People Go Online

According to Ruder Finn, in the second quarter of 2009, 100% of US Internet users that they surveyed went online to pass time. The other top destinations were education, connecting with others, research and sharing. Ironically, among the least common intentions of Internet users going online were making a purchase, managing finances, comparison shopping or [...]

What People Trust on the Internet

I was reading earlier today a post written by Seth Godin about the CPM gap and how advertisers are pushing for interruption advertising (through display advertising, mainly), when they should be aiming for building online communities in which advertising is integrated with the needs and wants of those communities, where “attendance is a choice [made] [...]

Posted on July 13, 2009 at 4:37 pm by Daniel · Permalink · Leave a comment
In: Online Marketing, Strategic Marketing · Tagged with: , ,

DigiCafe: Advertising 2.0

This week there will be a new session of Digi Cafe, at the usual location in Club Loggia, but this time talking about Advertising 2.0 and the efficiency of online advertising campaigns. During this session, there will also be a prize ceremony for the Advertising 2.0 competition – Best online advertising. The categories explored in [...]

Posted on June 23, 2009 at 11:32 am by Daniel · Permalink · Leave a comment
In: Advertising, Events, Online Marketing · Tagged with: ,

Doru Panaitescu: Online Marketing Course

A couple of months ago I was announcing Doru Panaitescu’s Online Marketing Course, aimed at all those who want to be up to date with the online marketing in Romania in 2009 and beyond. The last session of his course before the summer break will take place next week (June 24-25, 2009) at the IAA [...]

Posted on June 19, 2009 at 3:02 pm by Daniel · Permalink · Leave a comment
In: Online Marketing · Tagged with: ,

Romania: Internet & Mobile Market Size

One of the most important questions that investors or business managers ask about when a new venture or a business opportunity is about to be launched is the question about the market size. How big is your projected market size? Most of the times, this question is quite tricky, because there’s a huge difference between [...]

Posted on June 15, 2009 at 6:43 pm by Daniel · Permalink · Leave a comment
In: Mobile Marketing, Online Marketing · Tagged with: , ,

IAB Europe: Online Advertising Market Size in Europe 2008

I was talking a little while ago about the size of the Romanian advertising market in 2008 and the numbers that IAB Romania, together with PwC, released recently in their ROADS study. I was wondering then what was the size of the online advertising market that the IAB study did not catch for Romania and [...]