Archive for the ‘Online Marketing’ Category

Romanian Online Advertising Market in 2008

IAB Romania has recently released the numbers for the ROADS study (Romanian Online Advertising Study) done together with PricewaterhouseCoopers in order to get an official and industry recognized figure for the size of the Romanian online advertising market. Thus, based on the research done, 2008 has brought an online advertising market volume of 72.4 mil [...]

Posted on June 4, 2009 at 1:51 pm by Daniel · Permalink · One Comment
In: Advertising, Online Marketing · Tagged with: , , , , ,

Digi Cafe: Online Marketing in the Auto Industry

We’re deep within a global economical crisis in which one of the hardest hit industries is the auto industry, probably also because it is highly dependent on financial instruments because of its highly priced products. Despite the crisis, or maybe because of it, there are reasons to look at this industry and see how the [...]

Outdoor & Internet 3D Advertising

It’s funny how things work in the Romanian online industry… Intact Interactive claims to come up with an innovative concept of online 3D advertising for a Renault campaign. Vivi (Octavian Costache) challenges the concept for being over inflated as compared to what the execution really is. From my own experience, I’ve seen the concept before [...]

Posted on May 18, 2009 at 10:58 am by Daniel · Permalink · 2 Comments
In: Advertising, Online Marketing · Tagged with: , , , , , ,

WebClub and Online vs Offline

Last night I went at the Web-Club event organized by Cristian Manafu, an online industry networking and business development event where the main subject was the question “Is Online Overrated?” The debate was moderated by Bogdana Butnar and had among the guests Bogdan Naumovici, one of the well known figures of creative advertising in Romania. [...]

America on the Internet

If you want to grow your business and you’re looking at the Internet as a channel, bear these in mind (data is for the US 2008, but trends are global): Hours online: on average 15.3 hours online per week Top 10 purchases: books, clothes, travel, gifts, CD’s, videos, electronics, software/games, hobbies, computers/peripherals Internet activities: e-mail [...]

Posted on April 6, 2009 at 2:25 pm by Daniel · Permalink · Leave a comment
In: Business Development, Online Marketing · Tagged with: ,

Why Advertising is Failing on the Internet

Good question… Is advertising actually failing on the Internet? The answer is yes, or at least that’s what Eric Clemons, Professor of Operations and Information Management at Wharton – UPenn, stated in a TechCrunch article, the other day. “The problem is not the medium, the problem is the message, and the fact that it is [...]

Posted on March 24, 2009 at 4:53 pm by Daniel · Permalink · Leave a comment
In: Advertising, Online Marketing · Tagged with: , , ,

Doru Panaitescu: Online Marketing Course

Doru Panaitescu is organizing the first open and intensive online marketing course. The event will take place between March 19-20th, 2009 and is aimed at all those who want to be up to date with the online marketing in Romania in 2009. The course is structured in 10 modules and will cover, but will not [...]

Posted on March 12, 2009 at 2:28 pm by Daniel · Permalink · One Comment
In: Online Marketing · Tagged with: ,

Help a Friend to Help Yourself

Last week, Loredana contacted me to tell me about a project she was working on. She told me shortly about her idea, to create a chain of blog posts for one of her clients to help promote their products and services. The idea was a bit strange first time I heard it and I wasn’t [...]

Posted on January 28, 2009 at 11:46 am by Daniel · Permalink · 2 Comments
In: Marketing Communication, Online Marketing, Personal · Tagged with: , , ,

Doru Panaitescu: Online Intelligence 2009

An excellent overview of the Romanian online advertising market: “In 1997-1999, those who were good at doing things on the Internet could be counted on your own fingers. Their focus was clearly on connectivity. In 2003-2004, the online advertising market started to matter. Back then, there were also a few people that were good at [...]

Posted on January 21, 2009 at 7:16 pm by Daniel · Permalink · Leave a comment
In: Advertising, Online Marketing · Tagged with: , , ,

US: Internet Overtakes Newspapers As News Source

I found out today from Bogdan that, in 2008 in United States, the Internet has overtaken newspapers as main source for national and international news. If overall, the Internet is still less used than TV as a news source, the study shows that 59% of the Americans below 30 years of age use the Internet [...]

Posted on January 5, 2009 at 12:09 pm by Daniel · Permalink · Leave a comment
In: Online Marketing · Tagged with: , , ,