Archive for the ‘Strategic Marketing’ Category

What’s Next in Marketing & Advertising 2009

What’s Next in Marketing & Advertising 2009, in Paul Isakson’s vision:

The future of marketing is collaborative
The future of marketing is generous
The future of marketing is experimental
The future of marketing is helpful
The future of marketing is playful
The future of marketing is personal
The future of marketing is honest
The future of marketing is participatory

What’s Next In Marketing And [...]

Posted on August 4, 2009 at 2:52 pm by Daniel · Permalink · Leave a comment
In: Advertising, Strategic Marketing · Tagged with: ,

What People Trust on the Internet

I was reading earlier today a post written by Seth Godin about the CPM gap and how advertisers are pushing for interruption advertising (through display advertising, mainly), when they should be aiming for building online communities in which advertising is integrated with the needs and wants of those communities, where “attendance is a choice [made] [...]

Posted on July 13, 2009 at 4:37 pm by Daniel · Permalink · Leave a comment
In: Online Marketing, Strategic Marketing · Tagged with: , ,

Digi Cafe: Online Marketing in the Auto Industry

We’re deep within a global economical crisis in which one of the hardest hit industries is the auto industry, probably also because it is highly dependent on financial instruments because of its highly priced products. Despite the crisis, or maybe because of it, there are reasons to look at this industry and see how the [...]

Apple Going Mainstream

We probably all remember the times when owning an Apple device was something cool that we were dreaming of with a passion (some still do, and I find myself among this last category since I do not own any Apple device, but I desire a few of them). Well, it seems that being an Apple [...]

Posted on December 29, 2008 at 1:01 pm by Daniel · Permalink · 5 Comments
In: Branding, Strategic Marketing · Tagged with: , , , ,

Netbridge Splits Once Again

Orlando reminded me today about something I knew of a long time ago, but I couldn’t communicate openly because it was an internal affair at the moment. In time, after I concluded my collaboration with Netbridge Development, I forgot about the matter since it wasn’t relevant for me anymore. However, one of the last projects [...]

Posted on December 12, 2008 at 6:16 pm by Daniel · Permalink · Leave a comment
In: Business Development, Strategic Marketing · Tagged with: , , ,

FICOD 2008 – Conclusions

This past weekend I was in a team building together with the New Media Division of Realitatea-Catavencu Group and I presented to my colleagues some of the ideas from FICOD2008. I will share with you some of these ideas as well, since I think that they’re important for the future development of the online industry [...]

NetCamp 2008 – Conclusions

NetCamp 2008 took place today as an online business development and entrepreneurship event organized by Evensys, the company ran by Cristian Manafu. The program and the speakers were highly interesting based on the way they were marketed on the event website, but the presentations themselves during the event were a bit disappointing.
I realized most of [...]

Strategic Marketing & Business Development

As you might have noticed already, I have decided to expand the scope of my blog to include Business Development alongside Strategic Marketing. The idea was that, even though I’m in a Product Management position (although a marketing associated position, usually), I am mainly involved with the business development of the product that I manage, rather [...]

Posted on November 26, 2008 at 5:35 pm by Daniel · Permalink · 2 Comments
In: Business Development, Personal, Strategic Marketing · Tagged with: , ,

Web TV in Madrid

As I mentioned in my previous post, this week I am at FICOD2008, an international forum on digital content taking place in Madrid, Spain. Dragos and I are stayting at Orense Hotel, part of the Rafaello Hotels Chain. Since we’re into the digital content business and since we’re at a digital content conference, we were [...]

Posted on November 26, 2008 at 1:15 pm by Daniel · Permalink · Leave a comment
In: Events, Strategic Marketing, WebTV · Tagged with: , , ,

Barack Obama: President of the USA

Last night, Barack Obama was elected the 44th President of the United States of America, proving that a fantastic marketing campaign and a powerful brand can break beyond both people’s inherent resistance to change as well as prejudices. There are a lot of marketing lessons to be learnt from Obama’s campaign and I can only wish that politicians [...]