Archive for the ‘Strategic Marketing’ Category
Seth Godin’s Marketing Lessons from the US Elections
Since today the United States are electing a new President, I thought I would share with you this post written by Seth Godin, a well-known marketing professional who’s teaching us important marketing lessons through his blog every day. I recommend reading through it because it is a gorgeous example of teaching marketing through marketing. However, [...]
In: Political Marketing, Strategic Marketing · Tagged with: marketing is tribal, Marketing Lessons, Permission Marketing, permission matters, seth godin, stories really matter, Teaching Marketing, Tribes, tv is over, US Elections, we get what we deserve
Selenis: Most Communication Efficient Banks in Romania
Dragos Dehelean announced yesterday that Selenis released a study in which they explored the usability of the top 20 banks in Romania (based on market share), in terms of their communication features on their corporate web sites. In times of global economic and financial crisis, the study done by Selenis is a pretty good tool to [...]
In: Marketing Communication, Online Marketing, Strategic Marketing · Tagged with: Banking, Designing Websites to Maximize Press Relations, Dragos Dehelean, marketing communication, Nielsen Norman, PR, Public Relations, Selenis
Coaching and Exponential Marketing Aim For Performance
Wikipedia (citing various sources, of course) defines coaching as “a structured process-driven relationship between a trained professional coach and an individual or team which includes: assessment, examining values and motivation, setting measurable goals, defining focused action plans and using validated behavioural change tools and techniques to assist them to develop competencies and remove blocks to achieve valuable [...]
In: Coaching, Strategic Marketing · Tagged with: Coaching, exponential marketing, mihai stanescu, paul garrison, performance, strategic marketing
Can We Estimate Growth During an Economic Crisis?
Yesterday at Web Club, some of the online advertising professionals in Romania expressed their views related to the growth that the Romania online advertising industry will experience during 2009. Their predictions can be noted in the message Victor Kapra posted on his blog. Vivi remarked on his blog that, during a crisis, business people restrain from [...]
In: Online Marketing, Positioning, Strategic Marketing · Tagged with: economic crisis, estimate growth, financial crisis, online advertising, online marketing, Positioning, predictions, victor kapra, vivi, web club
Marketing Education: CEU Business School
CEU Business School was founded in 1988 (under the initial name of IMC – International Management Center) as the first school in the CEE region offering an American MBA Program. While back then being the first was indeed a competitive advantage (there was no competition in fact), today, having an American MBA Program is merely [...]
In: Positioning, Strategic Marketing · Tagged with: ceu business school, Education, Leadership, mba, paul garrison, Positioning, strategic marketing, transnational leadership
Mobile Marketing Conference 2008
Yesterday, Oct 16, 2008, I participated at Mobile Marketing Conference, an event organized by Evensys and supported by Eventive, both of them Cristian Manafu‘s companies. The organizers tagged Mobile Marketing Conference as the first complex event dedicated to mobile marketing strategies and I have to agree with them, it was extermely interesting and it touched [...]
In: Events, Mobile Marketing, Strategic Marketing · Tagged with: evensys, eventive, manafu, mobile, Mobile Marketing, mobile marketing conference, strategic marketing
Ubisoft Assassin’s Creed: Study Case
A few months ago I wrote a study case about Ubisoft‘s new IP (Intellectual Property) entitled Assassin’s Creed. Since it was focused on marketing, I decided to publish it here as well, to give you a structured informational material as food for thought. Enjoy! With more than 20 years of experience in the video games [...]
In: Strategic Marketing · Tagged with: assassin's creed, strategic marketing, ubisoft, video games
Mozilla Challenges You!
Via Manafu, I’ve found out today that Mozilla initiated a contest in which anyone can propose a marketing strategy targetted to get more people to download Firefox and convert more of these people to become regular users. The winner gets to manage that marketing campaign and also wins a $3,000 prize for coming up with [...]
In: Strategic Marketing · Tagged with: chrome, firefox, manafu, mozilla, open source, strategic marketing
Why Strategic Marketing?
You might wonder why I chose the subject of strategic marketing as the topic for my blog. The idea is that I have a special professional interest in this topic and, in the past years, I have been influenced by a couple of people who are very active in this field. The main influence came [...]
In: Strategic Marketing · Tagged with: marketing, paul garrison, seth godin, strategic marketing
