Microsoft Strikes Back at Apple
Seen on http://www.nytimes.com/: Update: and a video…
In: Advertising · Tagged with: Apple, Mac, Microsoft, PC
Farewell Steve Jobs?
TheNextWeb recently published a piece that explores the implications of Steve Jobs stepping down from Apple’s steer, even if just temporarily, as Steve Jobs announced recently in an internal email. TheNextWeb’s theory states that this is just the first step in what will actually be in fact an actual change of top leadership at Apple. [...]
In: Branding, Leadership · Tagged with: Apple, Leadership, Steve Jobs, TheNextWeb
Emotional vs. Rational Buying Behavior
In my last post I was referring to some of the reasons why Apple is not a exclusivist company anymore, but rather a mainstream one (as mentioned by Wired). Today, I’ve ran into a funny picture that was used as a signature by someone posting on a video games forum. The image reflects exactly the [...]
In: Branding, Consumer Behavior, Positioning · Tagged with: Apple, Consumer Behavior, emotional buying behavior, iPhone, rational buying behavior, smartphone
Apple Going Mainstream
We probably all remember the times when owning an Apple device was something cool that we were dreaming of with a passion (some still do, and I find myself among this last category since I do not own any Apple device, but I desire a few of them). Well, it seems that being an Apple [...]
In: Branding, Strategic Marketing · Tagged with: Apple, lovemark, NextWeb, obama, Wired
