Obama Bin Laden
Branding yourself as an individual is not an easy thing, the main reason being the fact that you don’t have a choice when it comes to choosing your name. Your parents and their ancestral line are the main influencers on your name and there isn’t much you can do about. While this might not have [...]
In: Branding · Tagged with: Branding, obama, Osama, Personal Branding
Barack Obama: President of the USA
Last night, Barack Obama was elected the 44th President of the United States of America, proving that a fantastic marketing campaign and a powerful brand can break beyond both people’s inherent resistance to change as well as prejudices. There are a lot of marketing lessons to be learnt from Obama’s campaign and I can only wish that politicians [...]
In: Branding, Political Marketing, Strategic Marketing · Tagged with: Barack Obama, Branding, Political Marketing, President, strategic marketing, USA
Origins of Google Chrome’s Logo
From The Next Web: Also seen at Pahomi & Orlando.
In: Branding, Viral Marketing · Tagged with: Branding, chrome, google, logo, orlando, pahomi, Viral Marketing
Okazii.ro: Rebranding and face lift
Recently, Okazii.ro, the largest online auctioning web site in Romania, came out with a new brand imagery, as well as with a new website design (after 8 years, it was due to come in a form or another). While the new web site design (well, part of it at least) looks much cleaner and much [...]
In: Branding, Online Marketing · Tagged with: Branding, ok, okazii, okazii.ro, online auctioning
Video Games: Branding & Naming
I am a big video games fan, somewhere between a casual and a hardcore gamer, and I think that the video games industry is an extremely interesting industry to be in at this time. I think that, actually, there is no video games industry per se, but rather video games are a part of the [...]
In: Branding · Tagged with: Branding, naming, paul garrison, scott miller, video games
