Marketing Education: CEU Business School
CEU Business School was founded in 1988 (under the initial name of IMC – International Management Center) as the first school in the CEE region offering an American MBA Program. While back then being the first was indeed a competitive advantage (there was no competition in fact), today, having an American MBA Program is merely [...]
In: Positioning, Strategic Marketing · Tagged with: ceu business school, Education, Leadership, mba, paul garrison, Positioning, strategic marketing, transnational leadership

