Why People Go Online
According to Ruder Finn, in the second quarter of 2009, 100% of US Internet users that they surveyed went online to pass time. The other top destinations were education, connecting with others, research and sharing. Ironically, among the least common intentions of Internet users going online were making a purchase, managing finances, comparison shopping or [...]
In: Consumer Behavior, Online Marketing · Tagged with: Consumer Behavior, eMarketer, Internet users, people online, Ruder Finn
How Teenagers Consume Media
Matthew Robson, a 15 year old intern for Morgan Stanley Bank, caused quite a stir in the media and advertising industries when the bank published his internship research report. Matthew described the consumer behavior of his teenage friends, shocking everybody, from investors to media professionals, with the clarity and the determination of his statements. I [...]
In: Consumer Behavior · Tagged with: Consumer Behavior, Matthew Robson, Media, Morgan Stanley, Teenagers
When in Doubt, Ask Your Customers
Driving home from work, the other day, I had an interesting customer experience. Close to my home, I stopped at a Mexican Fast Food place because I had no food at home and I didn’t feel like going out for food shopping that evening. Before I could look into the offering and choose what I [...]
In: Business Development, Consumer Behavior · Tagged with: Business Development, Consumer Behavior, Customers, Product Development
Customer Satisfaction?
via Seth Godin:
In: Consumer Behavior · Tagged with: Consumer Behavior, customer satisfaction, kids, Nintendo Wii
Emotional vs. Rational Buying Behavior
In my last post I was referring to some of the reasons why Apple is not a exclusivist company anymore, but rather a mainstream one (as mentioned by Wired). Today, I’ve ran into a funny picture that was used as a signature by someone posting on a video games forum. The image reflects exactly the [...]
In: Branding, Consumer Behavior, Positioning · Tagged with: Apple, Consumer Behavior, emotional buying behavior, iPhone, rational buying behavior, smartphone
