US Online Video Ads Growing
Online video advertising is still a small percentage of the total online advertising expenditure in US, an eMarketer study shows, and even a smaller percentage of TV advertising expenditure. However, the good news is that video advertising is growing and will increase its proportion in comparison with both total online, as well as TV advertising. [...]
Posted on August 11, 2009 at 5:50 pm by Daniel · Permalink
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In: Advertising, Online Marketing · Tagged with: eMarketer, online video ads
In: Advertising, Online Marketing · Tagged with: eMarketer, online video ads
Why People Go Online
According to Ruder Finn, in the second quarter of 2009, 100% of US Internet users that they surveyed went online to pass time. The other top destinations were education, connecting with others, research and sharing. Ironically, among the least common intentions of Internet users going online were making a purchase, managing finances, comparison shopping or [...]
Posted on July 17, 2009 at 3:37 pm by Daniel · Permalink
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In: Consumer Behavior, Online Marketing · Tagged with: Consumer Behavior, eMarketer, Internet users, people online, Ruder Finn
In: Consumer Behavior, Online Marketing · Tagged with: Consumer Behavior, eMarketer, Internet users, people online, Ruder Finn
