10 Advertising Words to Avoid in 2009
Corina found this interesting article on Yahoo Finance News that I think you should consider when writing your marketing texts in 2009: Free Ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. E-mail spam filters are tough [...]
In: Marketing Communication · Tagged with: Advertising, keywords, marketing communication
Selenis: Most Communication Efficient Banks in Romania
Dragos Dehelean announced yesterday that Selenis released a study in which they explored the usability of the top 20 banks in Romania (based on market share), in terms of their communication features on their corporate web sites. In times of global economic and financial crisis, the study done by Selenis is a pretty good tool to [...]
In: Marketing Communication, Online Marketing, Strategic Marketing · Tagged with: Banking, Designing Websites to Maximize Press Relations, Dragos Dehelean, marketing communication, Nielsen Norman, PR, Public Relations, Selenis
Vodafone: Walking the Talk
A while ago I’ve had an interesting experience as a Vodafone customer, the second biggest mobile operator on the Romanian market. I was called by a customer representative to be offered a new mobile services subscription, in his words, a better and cheaper offer for me as a customer. The person was trying to sell me one [...]
In: Marketing Communication · Tagged with: customer service, marketing communication, vodafone, walk the talk
Comunicating Entertainment: Movies & Video Games
Probably the main difference between games and movies is the fact that games are interactive, while movies are absorptive. Although both games and movies are experienced based entertainment, these experiences are different in nature. Movies come to you and go into you but you don’t react back to them in order to change them in [...]
In: Marketing Communication · Tagged with: entertainment, marketing communication, movies, video games
