IAB Europe: Online Advertising Market Size in Europe 2008

I was talking a little while ago about the size of the Romanian advertising market in 2008 and the numbers that IAB Romania, together with PwC, released recently in their ROADS study. I was wondering then what was the size of the online advertising market that the IAB study did not catch for Romania and [...]

Romanian Online Advertising Market in 2008

IAB Romania has recently released the numbers for the ROADS study (Romanian Online Advertising Study) done together with PricewaterhouseCoopers in order to get an official and industry recognized figure for the size of the Romanian online advertising market. Thus, based on the research done, 2008 has brought an online advertising market volume of 72.4 mil [...]

Posted on June 4, 2009 at 1:51 pm by Daniel · Permalink · One Comment
In: Advertising, Online Marketing · Tagged with: , , , , ,

Doru Panaitescu: Online Intelligence 2009

An excellent overview of the Romanian online advertising market:
“In 1997-1999, those who were good at doing things on the Internet could be counted on your own fingers. Their focus was clearly on connectivity. In 2003-2004, the online advertising market started to matter. Back then, there were also a few people that were good at this, [...]

Posted on January 21, 2009 at 7:16 pm by Daniel · Permalink · Leave a comment
In: Advertising, Online Marketing · Tagged with: , , ,

US: Internet Overtakes Newspapers As News Source

I found out today from Bogdan that, in 2008 in United States, the Internet has overtaken newspapers as main source for national and international news. If overall, the Internet is still less used than TV as a news source, the study shows that 59% of the Americans below 30 years of age use the Internet [...]

Posted on January 5, 2009 at 12:09 pm by Daniel · Permalink · Leave a comment
In: Online Marketing · Tagged with: , , ,

Vivi’s Political Chart of Romania

Following the model of the Online Advertising Chart of Romania, Vivi has done it again, this time putting up a Political Chart of Romania, based on the data oferred by the Romanian Chamber of Deputies. The tool is extremely interesting since it gives everyone a pretty clear picture of the real activity of those who [...]

Posted on November 12, 2008 at 10:55 am by Daniel · Permalink · Leave a comment
In: Political Marketing · Tagged with: , ,

Can We Estimate Growth During an Economic Crisis?

Yesterday at Web Club, some of the online advertising professionals in Romania expressed their views related to the growth that the Romania online advertising industry will experience during 2009. Their predictions can be noted in the message Victor Kapra posted on his blog. Vivi remarked on his blog that, during a crisis, business people restrain from [...]