Why Advertising is Failing on the Internet

Good question… Is advertising actually failing on the Internet? The answer is yes, or at least that’s what Eric Clemons, Professor of Operations and Information Management at Wharton – UPenn, stated in a TechCrunch article, the other day. “The problem is not the medium, the problem is the message, and the fact that it is [...]

Posted on March 24, 2009 at 4:53 pm by Daniel · Permalink · Leave a comment
In: Advertising, Online Marketing · Tagged with: , , ,

Doru Panaitescu: Online Marketing Course

Doru Panaitescu is organizing the first open and intensive online marketing course. The event will take place between March 19-20th, 2009 and is aimed at all those who want to be up to date with the online marketing in Romania in 2009. The course is structured in 10 modules and will cover, but will not [...]

Posted on March 12, 2009 at 2:28 pm by Daniel · Permalink · One Comment
In: Online Marketing · Tagged with: ,

Help a Friend to Help Yourself

Last week, Loredana contacted me to tell me about a project she was working on. She told me shortly about her idea, to create a chain of blog posts for one of her clients to help promote their products and services. The idea was a bit strange first time I heard it and I wasn’t [...]

Posted on January 28, 2009 at 11:46 am by Daniel · Permalink · 2 Comments
In: Marketing Communication, Online Marketing, Personal · Tagged with: , , ,

Doru Panaitescu: Online Intelligence 2009

An excellent overview of the Romanian online advertising market: “In 1997-1999, those who were good at doing things on the Internet could be counted on your own fingers. Their focus was clearly on connectivity. In 2003-2004, the online advertising market started to matter. Back then, there were also a few people that were good at [...]

Posted on January 21, 2009 at 7:16 pm by Daniel · Permalink · Leave a comment
In: Advertising, Online Marketing · Tagged with: , , ,

US: Internet Overtakes Newspapers As News Source

I found out today from Bogdan that, in 2008 in United States, the Internet has overtaken newspapers as main source for national and international news. If overall, the Internet is still less used than TV as a news source, the study shows that 59% of the Americans below 30 years of age use the Internet [...]

Posted on January 5, 2009 at 12:09 pm by Daniel · Permalink · Leave a comment
In: Online Marketing · Tagged with: , , ,

IAB & PWC Announce Romanian Online Advertising Market Size for 2007 & Estimate 2008

IAB & PWC announced today the results of their Romanian Online Advertising Study (ROADS) for 2007 and the first half of 2008. If in 2007, the total amount of online advertising investments was around 42.6 mil RON (without VAT), the results of the first half of 2008 amounted to 33.87 mil RON (without VAT). These [...]

Posted on December 17, 2008 at 11:10 pm by Daniel · Permalink · Leave a comment
In: Online Marketing · Tagged with: , , , ,

Realitatea-Catavencu Creates New Media Agency

The New Media Division of Realitatea-Catavencu Group will create a new structure branded F5 X-Media and focused on selling new media and unconventional advertising, as well as cross-media, special projects and events. The new organization will be lead by Dragos Gurarosie, former New Media Manager at Prima TV. F5 X-Media portfolio of services will focus primarily on: Online [...]

Posted on November 19, 2008 at 6:07 pm by Daniel · Permalink · 2 Comments
In: Online Marketing · Tagged with: , , , ,

Make a Gift on CharityGift.ro

Since today was a day focused on non profit marketing, I want to also announce the CharityGift.ro project, a 100% volunteer online project aimed at individual and corporate social responsibility. Designed and developed by Hanson pro bono, CharityGift.ro is an online shop where the sellers (charities or even for profit organizations) can direct all or part of [...]

Can You Help? Yes You Can!

I just came back from ONG web 2.0 New Media Conference, organized by the Soros Foundation Romania at Novotel Hotel in Bucharest. The conference and the program (blONG.eu) behind it aimed at helping NGO’s become more web 2.0 aware, training several organizations to be able to understand and use the tools that allow for effective and [...]

Can We Estimate Growth During an Economic Crisis?

Yesterday at Web Club, some of the online advertising professionals in Romania expressed their views related to the growth that the Romania online advertising industry will experience during 2009. Their predictions can be noted in the message Victor Kapra posted on his blog. Vivi remarked on his blog that, during a crisis, business people restrain from [...]