Coaching and Exponential Marketing Aim For Performance
Wikipedia (citing various sources, of course) defines coaching as “a structured process-driven relationship between a trained professional coach and an individual or team which includes: assessment, examining values and motivation, setting measurable goals, defining focused action plans and using validated behavioural change tools and techniques to assist them to develop competencies and remove blocks to achieve valuable [...]
In: Coaching, Strategic Marketing · Tagged with: Coaching, exponential marketing, mihai stanescu, paul garrison, performance, strategic marketing
Marketing Education: CEU Business School
CEU Business School was founded in 1988 (under the initial name of IMC – International Management Center) as the first school in the CEE region offering an American MBA Program. While back then being the first was indeed a competitive advantage (there was no competition in fact), today, having an American MBA Program is merely [...]
In: Positioning, Strategic Marketing · Tagged with: ceu business school, Education, Leadership, mba, paul garrison, Positioning, strategic marketing, transnational leadership
Video Games: Branding & Naming
I am a big video games fan, somewhere between a casual and a hardcore gamer, and I think that the video games industry is an extremely interesting industry to be in at this time. I think that, actually, there is no video games industry per se, but rather video games are a part of the [...]
In: Branding · Tagged with: Branding, naming, paul garrison, scott miller, video games
Why Strategic Marketing?
You might wonder why I chose the subject of strategic marketing as the topic for my blog. The idea is that I have a special professional interest in this topic and, in the past years, I have been influenced by a couple of people who are very active in this field. The main influence came [...]
In: Strategic Marketing · Tagged with: marketing, paul garrison, seth godin, strategic marketing
