Journalists vs PR
From Influential Marketing Blog: What All PR People Should Know About Journalists Your BS is obvious. Timing trumps all. Reputation matters. Features are not as important as an angle. Speed and contactability can make a difference. Peer pitching works. and What All Journalists Should Know About PR People Our own client’s time isn’t always yours. [...]
In: Marketing Communication · Tagged with: 451 Marketing, Influential Marketing Blog, journalists, PR
Selenis: Most Communication Efficient Banks in Romania
Dragos Dehelean announced yesterday that Selenis released a study in which they explored the usability of the top 20 banks in Romania (based on market share), in terms of their communication features on their corporate web sites. In times of global economic and financial crisis, the study done by Selenis is a pretty good tool to [...]
In: Marketing Communication, Online Marketing, Strategic Marketing · Tagged with: Banking, Designing Websites to Maximize Press Relations, Dragos Dehelean, marketing communication, Nielsen Norman, PR, Public Relations, Selenis

