Seth Godin: Understanding Business Development
Some things you should be thinking about when considering the topic of business development:
Process first, ideas second
Who decides?
Courtship, negotiation and marriage
Buyer and seller
Enthusiasm is underrated
Close the open door
Call the lawyers later
Cast a wider net
Talk to the receptionist
Hire better
Structure deals with the expectation of success
End well
Source: Seth Godin (if you find the ideas above too cryptic, [...]
In: Business Development · Tagged with: Business Development, seth godin
What People Trust on the Internet
I was reading earlier today a post written by Seth Godin about the CPM gap and how advertisers are pushing for interruption advertising (through display advertising, mainly), when they should be aiming for building online communities in which advertising is integrated with the needs and wants of those communities, where “attendance is a choice [made] [...]
In: Online Marketing, Strategic Marketing · Tagged with: Ionut Oprea, seth godin, Trust on the internet
The 6 Months, Free MBA
How does this sound if you are a young professional aiming to be a successful entrepreneur or business person: a six months, free MBA. Taking into account the current MBA market, it appears to be something not far from utopia, because MBA programs are usually at least one year long and cost tens of thousands [...]
In: Education · Tagged with: free MBA, samba, seth godin, Six Month MBA
Seth Godin’s Marketing Lessons from the US Elections
Since today the United States are electing a new President, I thought I would share with you this post written by Seth Godin, a well-known marketing professional who’s teaching us important marketing lessons through his blog every day. I recommend reading through it because it is a gorgeous example of teaching marketing through marketing.
However, please [...]
In: Political Marketing, Strategic Marketing · Tagged with: marketing is tribal, Marketing Lessons, Permission Marketing, permission matters, seth godin, stories really matter, Teaching Marketing, Tribes, tv is over, US Elections, we get what we deserve
Why Strategic Marketing?
You might wonder why I chose the subject of strategic marketing as the topic for my blog. The idea is that I have a special professional interest in this topic and, in the past years, I have been influenced by a couple of people who are very active in this field.
The main influence came from [...]
In: Strategic Marketing · Tagged with: marketing, paul garrison, seth godin, strategic marketing
