Strategic Marketing & Business Development

As you might have noticed already, I have decided to expand the scope of my blog to include Business Development alongside Strategic Marketing. The idea was that, even though I’m in a Product Management position (although a marketing associated position, usually), I am mainly involved with the business development of the product that I manage, rather [...]

Posted on November 26, 2008 at 5:35 pm by Daniel · Permalink · 2 Comments
In: Business Development, Personal, Strategic Marketing · Tagged with: , ,

Barack Obama: President of the USA

Last night, Barack Obama was elected the 44th President of the United States of America, proving that a fantastic marketing campaign and a powerful brand can break beyond both people’s inherent resistance to change as well as prejudices. There are a lot of marketing lessons to be learnt from Obama’s campaign and I can only wish that politicians [...]

Coaching and Exponential Marketing Aim For Performance

Wikipedia (citing various sources, of course) defines coaching as “a structured process-driven relationship between a trained professional coach and an individual or team which includes: assessment, examining values and motivation, setting measurable goals, defining focused action plans and using validated behavioural change tools and techniques to assist them to develop competencies and remove blocks to achieve valuable [...]

Marketing Education: CEU Business School

CEU Business School was founded in 1988 (under the initial name of IMC – International Management Center) as the first school in the CEE region offering an American MBA Program. While back then being the first was indeed a competitive advantage (there was no competition in fact), today, having an American MBA Program is merely [...]

Mobile Marketing Conference 2008

Yesterday, Oct 16, 2008, I participated at Mobile Marketing Conference, an event organized by Evensys and supported by Eventive, both of them Cristian Manafu‘s companies. The organizers tagged Mobile Marketing Conference as the first complex event dedicated to mobile marketing strategies and I have to agree with them, it was extermely interesting and it touched [...]

Ubisoft Assassin’s Creed: Study Case

A few months ago I wrote a study case about Ubisoft‘s new IP (Intellectual Property) entitled Assassin’s Creed. Since it was focused on marketing, I decided to publish it here as well, to give you a structured informational material as food for thought. Enjoy! With more than 20 years of experience in the video games [...]

Posted on October 14, 2008 at 2:16 pm by Daniel · Permalink · One Comment
In: Strategic Marketing · Tagged with: , , ,

Mozilla Challenges You!

Via Manafu, I’ve found out today that Mozilla initiated a contest in which anyone can propose a marketing strategy targetted to get more people to download Firefox and convert more of these people to become regular users. The winner gets to manage that marketing campaign and also wins a $3,000 prize for coming up with [...]

Posted on October 2, 2008 at 12:46 pm by Daniel · Permalink · One Comment
In: Strategic Marketing · Tagged with: , , , , ,

Why Strategic Marketing?

You might wonder why I chose the subject of strategic marketing as the topic for my blog. The idea is that I have a special professional interest in this topic and, in the past years, I have been influenced by a couple of people who are very active in this field. The main influence came [...]

Posted on September 25, 2008 at 3:50 pm by Daniel · Permalink · Leave a comment
In: Strategic Marketing · Tagged with: , , ,