What People Trust on the Internet

I was reading earlier today a post written by Seth Godin about the CPM gap and how advertisers are pushing for interruption advertising (through display advertising, mainly), when they should be aiming for building online communities in which advertising is integrated with the needs and wants of those communities, where “attendance is a choice [made] [...]

Posted on July 13, 2009 at 4:37 pm by Daniel · Permalink · Leave a comment
In: Online Marketing, Strategic Marketing · Tagged with: , ,