Ubisoft Assassin’s Creed: Study Case
A few months ago I wrote a study case about Ubisoft‘s new IP (Intellectual Property) entitled Assassin’s Creed. Since it was focused on marketing, I decided to publish it here as well, to give you a structured informational material as food for thought. Enjoy! With more than 20 years of experience in the video games [...]
In: Strategic Marketing · Tagged with: assassin's creed, strategic marketing, ubisoft, video games
Comunicating Entertainment: Movies & Video Games
Probably the main difference between games and movies is the fact that games are interactive, while movies are absorptive. Although both games and movies are experienced based entertainment, these experiences are different in nature. Movies come to you and go into you but you don’t react back to them in order to change them in [...]
In: Marketing Communication · Tagged with: entertainment, marketing communication, movies, video games
Video Games: Branding & Naming
I am a big video games fan, somewhere between a casual and a hardcore gamer, and I think that the video games industry is an extremely interesting industry to be in at this time. I think that, actually, there is no video games industry per se, but rather video games are a part of the [...]
In: Branding · Tagged with: Branding, naming, paul garrison, scott miller, video games
